Sprawled over the banks of the river Thames, at the southern end of the island of Britain, is where the capital of England is to be found. Divided into a multitude of districts capable of satisfying the interests and requisites of residents and visitors, the city has become the banking and business centre of Europe. One of its many attractions is its buzzing, picturesque, multi-racial population, 50% of whom are not British. In this city over 300 different languages are spoken, for which reason the more than 30 million people who flock to London each year from all corners of the world are made to feel completely at home.

London has a special appeal. It would be just as difficult as it would be useless to explain what it is in mere words. One must visit it, live in it, let its ever-present mists envelope and seduce us. Getting to know the people, like getting to know the city, has something about it that is different while being warming and welcoming.
Its mainly one or two-storey buildings stand as they did tens of years ago, in many parts giving the city a homely feel, even though in other areas the proliferation of high-rise edifices reminds us that we are in a large metropolis.
A trip to London is always an attraction. You can go over and over again and never tire of exploring the city. The innumerable leisure, amusement or cultural offers are sufficient lure for visitors to repeat the experience.

Roast
Located in historical Borough Market, The Roast has earned a reputation for offering the finest British cuisine. The restaurant uses the best products in season to create traditional fare.

Boisdale in Belgravia
It is difficult to look more English than the Boisdale, set in an elegant Regency style building close to Buckingham Palace. The menu card, however, is primarily Scottish.

The Rib Room and Oyster Bar
The Rib Room and Oyster Bar restaurant distils English refinement and is situated on the ground floor of the Jumeirah Carlton Tower. The excellent meat is Angus steak from Aberdeen; the oysters and other shellfish are brought in fresh from Loch Fyne in Scotland.

St John
St John specialises in what chef Fergus Henderson has named “beyond nose to tail”, meaning that there is no part of the meat that cannot be eaten. Although it is not to everyone’s taste, many meat-lovers revere the food served here.

Lonsdale
The amazing style of the Lonsdale crushes any competition in terms of incredulity. Since it opened in 2002, this macro cocktail bar in Notting Hill Gate has been astounding visitors and London city-dwellers alike that care to let themselves in for a surprise. With its space-inspired décor and galactic illumination, you can enjoy a unique experience.

Match EC1
Considered by some to be the best cocktail bar in London, the Match EC1 frequently modifies its list of drinks which, apart from all else, is the most comprehensive in existence, with the intention of constantly renewing itself so as to leave no palate unsatisfied.

The Trafalgar
Greenwich is one of the most attractive areas because of its proximity to the Royal Observatory, the National Maritime Museum, the Cutty Sark, the Gypsy Moth or Greenwich Market, amongst many others. Since its creation in 1837, the Trafalgar became the most famous inn for “whitebait suppers”, the favourite dish of Members of Parliament of the time. Its views of the river next to the dance floor lit by candlelight should not be missed.

Lab Bar
The Lab Bar on Old Compton Street serves galactic cocktails and employs the best professionals in the trade. Famous for its friendly atmosphere, this small, chic, retro cocktail bar is one of London’s favourite watering holes.

Tea time:

Park Lane Hotel
Following unequalled English tradition, you can enjoy one of the best afternoon teas at the luxurious Park Lane Hotel. It is served in the art déco lounge, which is unique in its category and known as the “Palm Court”, from 3 to 6 p.m., with musical accompaniment.

The Kensington Palace Orangery
Queen Anne ordered the building of the idyllic Orangery, set in the grounds of historical Kensington Palace, in 1705. You can stroll through the beautiful scenic Kensington Gardens and treat yourself to a fantastic tea, served with fresh strawberries and cream when in season. Tea time is between 3 and 5 p.m. At Holland Park, Kensington.

Selfridges
Nowadays, buying food is an exciting activity, particularly if you fall into the temptation of a trip through the aisles of this famous London food store. Walk through them and take a look at all the goods and foods one can possibly imagine, whether from Great Britain or any other country, however far away. Everything can be found at Selfridges.

Gordon's Wine Bar
Gordon’s is one of the oldest wine bars in London. Immerse yourself in the atmosphere of a dark wine cellar, lit by candles stuck in old wine bottles and let yourself be transported back to the Victorian era. Gordon’s offers various Port and Sherry wines, drawn directly from the casks in their cellars.

Burberry
The famous Burberry check design is immediately recognizable. Christopher Bailey won the “British Designer of the Year” award for that work. It is one of the most famous British brands and has been imitated all over the world.

Stella McCartney
Stella McCartney is currently the most famous British fashion designer and owner of one of the most envied signatures in the U.K. Since leaving the French firm Chloe, her successful career has continued. Her exclusive collection of clothing for Hennes was sold out throughout the country a few hours after being placed on sale. For a classical chic, relaxed experience, typically Stella, visit her main store in the centre of London.

Vivienne Westwood
Vivienne Westwood has led a revolution in British fashion since commencing business in the sixties. She now continues to lead the market with her daring designs. The pioneer of the punk look.

Elvisly Yours
You no longer have to go to Memphis to find top quality Elvis Presley souvenirs. Elvisly Yours offers the largest range of Elvis souvenirs in the world and is a must for all those fans of the King of Rock ‘n’ Roll.

The Beatles Store
The Beatles Store sells absolutely anything bearing some connection with the famous quartet from Liverpool.

Twinkled
At Twinkled, you will be able to find all kinds of classical British articles for the home or just as some special memento of your stay in England.

Marks & Spencers
Famous in the U.K. for being official suppliers of the basic clothing needs of the population, from cotton vests to sweatshirts and underwear. If you are looking for something special, M&S (www.marksandspencer.com/) also has a set of their own brands, one of the most recent being “Per Una”, which has managed to give women’s fashion a touch of design with a fabulous retro look.

Harrods
Harrods is all of London icon. Over the years it has become a tourist attraction in its own right, but one must not forget that it is one of the best department stores in the world. Its four floors house over 300 sections, where one can easily wile away the hours. The decoration is spectacular and unique. All the details inspired by Egyptian history will never cease to surprise you.

London Eye
Located on the South Bank of the Thames, the London Eye is also known as the Millennium Wheel and is the most visible element on the London skyline. This is the tallest sight-seeing wheel in the world (135 metres in height), offering visitors spectacular vistas of over 55 of the most representative sights of the capital in just 30 minutes.

Big Ben
Big Ben, the most celebrated and symbolic image of London, was built in 1858 next to the, then, new Palace of Westminster. When we refer to Big Ben in general terms, we are talking about the Clock Tower of the Houses of Parliament. Its denomination is not completely accurate as Big Ben is really the huge, 14-ton bell that hangs in the tower. Its clock is the largest in Great Britain, with each of the clock faces on its four sides measuring 7 metres in diameter. Its famous chimes are broadcast every day on BBC radio.

Tower Bridge
This is another of the many symbols belonging to London, despite its more or less recent finalization. The construction of this bridge was necessary because of the enormous traffic jams that piled up in the east end of London. It is one of the best examples of Victorian civil engineering. Up to 1976, its operation was steam-driven – still visible in the adjoining permanent exhibition – although, after that date, an electrical system was installed to replace the original one. Its towers and the gangway that joins them up support the mechanism that opens the bridge to give passage to large vessels or just for special occasions. The bridge, when fully opened, reaches a height of 40 metres and a width of 60 metres. To reach the top of the towers, we would have to climb up 300 steps.

Piccadilly Circus
Piccadilly Circus is the place chosen by many Londoners and tourists as a meeting point because of its privileged siting and the many leisure attractions around the area. In addition to its neon signs, the fountain with its statue of Eros in the centre is a characteristic icon. Piccadilly Circus is considered to be one of the liveliest spots in London. On the square itself we have the Trocadero, an immense amusement saloon providing an amount of games one could never even imagine.

Buckingham Palace
Buckingham Palace is the official residence of the British Royal Family since 1837. Originally built in 1703, the Palace was acquired by King George III in 1762 for use as a private residence and has been enlarged and remodelled several times since that date. The current façade dates back to 1913. Buckingham Palace also offers that magnificent spectacle of the Changing of the Guard.